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Choosing the best affiliate marketing tracking tool is not an easy job.
During my +5 years of experience in the AdTech industry, working as a Senior Publisher & Advertiser Manager within one of the most reputable Pop ad networks, there was not a week in which I was not asked for advice on which tracking to choose.
There was always some new Advertiser who was confused when choosing a tracker.
And it is not for less, because the offer is very large, the price range varies between a few tens of dollars and hundreds of dollars per month, and the technology included in the different subscription packs varies.
Whether you are a business or an individual, affiliate marketing is a great option to generate revenue.
On this website, you will find many posts about Affiliate Marketing that will come like hand in glove:
However, to truly maximize your earnings and optimize your campaigns, you’ll need the help of affiliate marketing tracking solutions.
Working in affiliate marketing buying paid media without a tracking solution is the same as hunting in the dark without a flashlight.
It may be that hitting blind shots you get to hunt something, but you will not know how it happened, or where, or when.
Tracking allows you to gain visibility when analyzing the traffic you purchased.
You will be able to know which affiliates, traffic sources and even publishers/zones are the ones that bring you the most conversions and the best ROI and ROAS.
In the same way that it is very important to know which are the traffic sources for which you have to bid more, it is more important to know which are those that are not bringing you any benefit and in which you are losing money.
This is where tracking comes into play!
Buckle up, we’ll fly over the 7 best tracks of 2023 so you have an aerial view of all of them and know which one to choose.
Why Use Affiliate Marketing Tracking Platforms?
Affiliate marketing tracking solutions offer a myriad of benefits, including:
- Providing accurate data on your campaigns
- Identifying top-performing affiliates
- Streamlining your management process
- Allowing you to optimize campaigns based on real-time data
- Reducing fraudulent activities
Ready to take your affiliate marketing game to the next level? Let’s dive into the 7 best affiliate marketing trackers available today.
Best 7 Affiliate Marketing Tracking Platforms
1. Post Affiliate Pro
After working many years in the AdTech industry and seeing it evolve at a dizzying pace, it’s very hard to say which type of software is the best.
There will always be some that have characteristics that others do not have, and therefore, many times it comes down to a personal decision based on the needs of the Affiliate Marketer in question.
However, if I had to stick with an affiliate marketing platform, I would stick with Post Affiliate Pro, which is probably the best affiliate marketing tracking solution on the market.
It has very cutting-edge technology that allows affiliate marketers to carry out all the tracking and optimization tasks and also 24/7 support.
Description of the Product:
Post Affiliate Pro is a comprehensive affiliate marketing tracking and management software designed to help marketers effectively track, manage, and optimize their affiliate campaigns.
It provides a centralized platform where you can manage all aspects of your affiliate program, from tracking conversions and managing affiliates to generating performance reports.
With Post Affiliate Pro, you have full control over your affiliate program and can streamline your operations for maximum results.
Key Features:
- Advanced Affiliate Tracking: Post Affiliate Pro offers advanced tracking capabilities, allowing you to accurately track and attribute conversions to your affiliates. It provides multiple tracking methods, such as cookie-based tracking, IP address tracking, and more, ensuring accurate commission calculations and affiliate performance measurement.
- Flexible Commission Structures: With Post Affiliate Pro, you can set up custom commission structures tailored to your specific needs. You can define different commission rates based on various criteria, such as product types, affiliate tiers, or performance levels. This flexibility allows you to incentivize affiliates and maximize their performance.
- Affiliate Management and Recruitment: Post Affiliate Pro provides comprehensive affiliate management features, including affiliate sign-up and approval, affiliate dashboards, and communication tools. You can efficiently manage your affiliates, provide them with marketing materials, and communicate important updates or promotions.
- Performance Reports and Analytics: Post Affiliate Pro offers detailed performance reports and analytics, giving you valuable insights into the performance of your affiliate program. You can track key metrics like clicks, conversions, revenue, and affiliate performance. These reports help you identify top-performing affiliates, optimize your program, and make data-driven decisions.
- Integrations and Third-Party Support: Post Affiliate Pro offers seamless integrations with popular e-commerce platforms, CRMs, and other marketing tools. Whether you’re using WordPress, Shopify, or Salesforce, you can easily connect your affiliate program with your existing systems and automate processes for increased efficiency.
User Experience:
Post Affiliate Pro provides a user-friendly interface that simplifies the management of your affiliate program.
The intuitive dashboard allows you to navigate through the platform effortlessly and access key features with ease.
The comprehensive yet straightforward design ensures that both beginners and experienced users can effectively manage their affiliate programs without encountering significant challenges.
Pricing:
Post Affiliate Pro offers various pricing plans to accommodate different business sizes and requirements.
The pricing structure is flexible, and you can choose between self-hosted or cloud-based options based on your preferences.
While Post Affiliate Pro may not be the most budget-friendly solution for smaller businesses, its comprehensive features and scalability make it a worthwhile investment for businesses aiming to scale their affiliate programs.
What I like/dislike about Post Affiliate Pro:
Like:
- Advanced tracking capabilities.
- Flexible commission structures.
- Detailed performance reports and analytics.
- User-friendly interface.
- Their support 24/7 is TOP!
- They provide 14 days free trial which not many affiliate marketing tracking solutions do.
Dislike:
- First-time integration: Initially can require some technical knowledge and configuration.
- Cost: They do have a Solo Plan called Pro (for single affiliates) but it can still be a bit expensive for small affiliates.
2. Voluum
I’ve had the opportunity to deal with numerous affiliate marketing tracking platforms as a Senior Advertiser Manager with over 5 years of expertise, and one that has constantly stood out is Voluum.
It has been a go-to solution for many affiliate marketers due to its rich features, user-friendly design, and dependable performance.
Let’s go into the specifics of this high-performance tracking and optimization tool.
Description of the Product:
Voluum is a complete affiliate marketing tracking and optimization software developed to assist marketers in successfully tracking, analyzing, and optimizing their affiliate operations.
It offers a unified platform from which to manage all of your campaigns, measure conversions, and obtain useful insights into their performance.
Voluum allows you to track many traffic sources, manage various affiliate offers, and measure the effectiveness of your campaigns in real-time.
Key Features:
Voluum has a number of excellent features that make it a popular choice among affiliate marketers. Here are some of its important characteristics:
- Real-time Analytics: Voluum gives real-time statistics on clicks, conversions, revenue, and other critical information. The real-time data updates enable you to make educated decisions and immediately adjust your campaigns for improved outcomes.
- Conversion Tracking: You can properly monitor and attribute conversions to specific traffic sources, campaigns, and affiliate offers with Voluum’s comprehensive conversion tracking features. This allows you to determine the most profitable channels and allocate your budget appropriately.
- Traffic Distribution AI: Based on established rules, Voluum’s AI-powered traffic distribution function automatically routes traffic to the best-performing offers. This guarantees that your visitors is always sent to the most successful campaigns, boosting your ROI.
- Smart Rotation and Split Testing: Voluum allows you to do split tests and assess the performance of different variants of your landing pages, creatives, or offers. This tool assists you in identifying winning combinations and optimizing your campaigns to increase conversions.
- Fraud Detection and Prevention: Voluum includes sophisticated fraud detection systems to safeguard your campaigns from harmful behaviors such as bot traffic, click spamming, and ad fraud. It delivers extensive fraud information and enables you to take proactive actions to protect your campaigns.
User Experience:
Voluum provides a user-friendly interface with a clean and straightforward design.
The software is easy to use, and the well-organized dashboard allows quick access to all of the important data and functions.
The data and statistics are aesthetically appealing, making it simple to examine campaign results at a glance.
Overall, the Voluum user experience is really favorable, and even for those who are new to the platform, the learning curve is relatively simple.
Pricing:
Voluum provides customizable price levels to meet the demands of various users.
Pricing is dependent on your monthly traffic volume, ensuring that you only pay for the services you need.
While Voluum is not the cheapest choice on the market, its extensive features and superior tracking capabilities make it a reasonable investment for dedicated affiliate marketers.
What I like/dislike about Voluum:
Like:
As an Advertiser Manager in Adcash, I always optimize the campaigns of my clients through our Performance Tab and Advanced Statistics panel. However, Voluum has a number of features that I value. For instance:
- My advertisers can make data-driven decisions and quickly modify the campaigns (if I am not around) for optimum performance thanks to the platform’s real-time analytics.
- They are integrated with many Ad Networks like Adcash so you can get the tracking links with the parameters integrated and ready to run.
- I especially appreciate the traffic distribution AI function, which automatically optimizes traffic allocation to the most profitable offers, saving me time and effort.
- Voluum’s user-friendly layout and easy navigation also contribute to a smooth user experience.
- Good support.
Dislike:
- While Voluum has many features, it may not be the most cost-effective solution for those just starting out or with limited resources.
- The pricing structure may be a little costly for newcomers or marketers with limited experience.
3. Redtrack
RedTrack is another excellent affiliate marketing tracking program, and I’ve had the pleasure to meet with their lovely staff at Affiliate Conferences.
This revolutionary tracking program has regularly shown to be an outstanding option.
RedTrack has been a go-to solution for many affiliate marketers due to its amazing feature set, user-friendly design, and dependable performance.
Let’s take a closer look at this modern tracking and optimization tool.
Description of the Product:
RedTrack is a complete affiliate marketing tracking and optimization platform that helps marketers track, analyze, and optimize their affiliate operations.
It gives you a consolidated platform for managing all of your campaigns, tracking conversions, and gaining useful insights into their performance.
You can easily track many traffic sources, manage various affiliate offers, and analyze the real-time effectiveness of your campaigns using RedTrack.
Let’s see why Redtrack is one of the favorite tracking solutions of Adcash’ Advertisers.
Key Features:
- Advanced Reporting and Analytics: RedTrack provides strong reporting and analytics capabilities, including detailed data on clicks, conversions, revenue, and other critical indicators. The user-friendly interface lets you visualize campaign success and make data-driven decisions for the best outcomes.
- Conversion Tracking and Attribution: RedTrack provides reliable conversion monitoring, allowing you to trace conversions to specific traffic sources, campaigns, and affiliate offers. This function gives vital information into the performance of your marketing initiatives and aids in budget allocation optimization.
- Intelligent Traffic Distribution: Using specified rules, RedTrack’s intelligent traffic distribution function directs your traffic to the most successful campaigns. By improving traffic allocation, this optimization helps you optimize your ROI.
- A/B Split Testing: RedTrack allows you to do A/B split tests to compare different campaign aspects such as landing pages, creatives, or offers. You may use this tool to determine the most effective variations and adjust your ads for greater results.
- Fraud Detection and Prevention: RedTrack employs powerful fraud detection algorithms to safeguard your campaigns from fraudulent behaviors such as bot traffic, click spamming, and ad fraud. The extensive fraud detection tools and reports assist you in maintaining campaign integrity while protecting your money.
User Interface:
RedTrack is a user-friendly interface with an intuitive design that ensures a smooth user experience.
The well-organized dashboard makes it simple to monitor and optimize your campaigns by providing easy access to essential data and functionality.
The aesthetically attractive reports and statistics make it easier to evaluate campaign effectiveness.
The user-friendly structure of RedTrack guarantees that both seasoned users and newbies may easily use the site.
Pricing:
RedTrack provides various price options that are adapted to the demands of individual customers.
The pricing structure is dependent on your monthly traffic volume, so you only pay for the services you need.
Same as Voluum, is not the most cost-effective alternative for new or limited-resource marketers, its broad features and superior tracking capabilities make it a valuable investment for serious affiliate marketers.
What I like/dislike about Redtrack:
Like:
- Sophisticated reporting and analytics in particular.
- The capacity to visualize campaign results and make data-driven decisions is crucial in campaign success optimization.
- A clever traffic distribution tool saves time by automatically diverting traffic to the most successful campaigns.
- The user-friendly design and simple navigation of RedTrack also contribute to a smooth user experience.
- They are integrated with many Ad Networks like Adcash so you can get the tracking links with the parameters integrated and ready to run.
Dislike:
- It may have a higher learning curve for novices or those with less affiliate marketing expertise.
- The price structure may be slightly more expensive than other options.
4. ClickMagick
When I started working at Adcash, I did it as a Publisher Manager.
This means that I was in charge of the part of the business dedicated to traffic monetization, and I was not in contact with advertisers.
When I started as a Double Hat, dealing with Publishers and Advertisers at the same time, it was when I began to understand tracking systems better and more closely.
I remember ClickMagick being one of the first brands I heard about.
It is true that it was not the most used platform, but it was the one whose users were very loyal to it.
It was typical to hear phrases like “I’ve been using ClickMagick for 5 years and I can’t complain”.
Description of the Product:
ClickMagick is a web-based app that allows users to do a variety of things with any URL they share.
They offer over 100 distinct features that will assist you in making more money online.
ClickMagick allows you to track the ads you run and focus on the sources of your most profitable clicks.
Key Features:
- Track Everything: Sources of Traffic, Conversion Values, Conversion Rates, and Profitability, and even pages you don’t own (third-party websites where you cannot add your own pixel).
- Create Split A/B Tests: ClickMagick empowers you to conduct split tests by sending users to different pages using a single link. This feature enables you to compare the performance of different variations, helping you identify the most effective elements and improve conversions.
- Link Cloaking: This powerful platform also allows you to “beautify” and customize your links, making them appear more professional and less spammy. This feature is particularly useful when sharing links in situations where users need to manually type them, such as podcasts or offline marketing.
- Custom Tracking and Retargeting Pixel: With ClickMagick, you can add tracking pixels from third-party platforms like Facebook and Google. This allows you to retarget users who click on your links across different channels, expanding your retargeting capabilities beyond your owned properties.
- Fraud Detection and Click Filtering: Get insights like IP addresses and exact locations of your clicks, helping you verify the authenticity of your traffic. This feature enables you to identify potential click fraud and take necessary measures to protect your campaigns and budget.
- Offline Link Monitoring: It also comes with link-down monitoring, notifying you when any of your links go offline. This feature is especially crucial for those running paid traffic campaigns, allowing you to take immediate action and prevent unnecessary losses.
User Interface:
ClickMagick has an easy-to-use interface with an intuitive design, making it simple for marketers to explore and use its capabilities.
The platform delivers simple and structured dashboards that allow you to quickly access crucial metrics and data.
Here we see a couple of the ClickMagick users’ thoughts on the platform.
Pricing:
ClickMagick offers a 3-tier pricing strategy.
We see the Starter, Standard and Pro plan.
- Starter: $49
- Standard: $99
- Pro: $199
Like Post Affiliate Pro, they also offer a 14-day free trial.
What I like/dislike about Redtrack:
Like:
- Reasonable prices compared to other trackings like the ones mentioned previously.
- Very complete platform with a lot of tools (not only for affiliate marketers but for digital marketers in general).
- Free Trial.
- Good data retention (starting at 6 months and going up to 2 years depending on the plan you choose).
- User interface.
- Support Team.
Dislike:
- Limited payment methods.
- Many verticals are blacklisted due to policy violations (e.g. you can’t use ClickMagick for verticals like Adult).
5. Binom
Stepping up next is Binom, a self-hosted tracking platform known for its speed and accuracy.
Specifically designed for affiliate marketers, Binom promises to take your marketing strategies to the next level.
Description of the Product:
Binom is a tracking platform that provides robust tools to manage affiliate marketing paths, including clicks, conversions, and campaigns. Its emphasis on maintaining speed, regardless of the volume of traffic, sets it apart in the crowded affiliate tracking marketplace.
Key features:
- Click-processing time: Binom boasts of a click-processing time of just 5 ms under any server load.
- Traffic distribution system: It features a powerful and versatile system for traffic distribution, based on 20+ metrics.
- Reporting: Detailed real-time reports are offered, allowing insights down to minute details.
- Landing Page Rotation: Binom offers a robust LP rotation and path constructor.
User Experience:
Binom has a clean, user-friendly interface that simplifies the tracking and managing of different campaigns.
While the platform is powerful and loaded with features, the learning curve isn’t too steep, and most users find it easy to navigate and use.
Pricing:
Binom’s pricing plan is straightforward. It offers a single plan at $69/month, which includes all features, free installation, and support.
A 14-day free trial is also available to test the platform before buying.
What I like/dislike about the tracking tool:
Like:
- High-speed click processing
- Comprehensive reporting features
- Versatile traffic distribution system
- 14-days free trial
Dislike:
- Being self-hosted, you’ll need to consider the cost and maintenance of the server
- Limited integration options with other platforms
6. Tune
The next one in line is TUNE, previously known as HasOffers.
Recognized as a top affiliate tracking platform, it boasts a robust suite of features that cater to businesses of all sizes.
Description of the Product:
It is known for its reliable tracking and efficient fraud detection.
Tune is a SaaS platform offering highly customizable and adaptable solutions for affiliate marketers.
Key features:
-
- Advanced tracking: Track your campaigns on a multitude of parameters
-
- Customizable interface: Modify the look and feel of the platform according to your needs
-
- Integrated billing: Seamlessly manage payments to affiliates
-
- API access: Integrate with your existing business software
User Experience:
Tune is praised for its intuitive interface and easy-to-use features.
With its rich API and customization options, users can adapt the platform to fit their business processes perfectly.
Although some users have reported issues with the mobile app, most reviews are overwhelmingly positive.
Pricing:
Pricing starts at $599/month for the Bootstrap (basic) plan, with bigger Enterprise options available for larger businesses.
A 30-day free trial is also offered to help you get a feel for the platform.
What I like/dislike about the tracking tool:
Like:
- Robust feature set
- Great customization options
- Reliable tracking
- 30-day free trial.
Dislike:
- The mobile app could be improved
- The Basic plan might be pricey for small businesses
7. Afftrack
Last but not least, we have AffTrack, an affiliate tracking platform designed with performance marketers in mind.
Description of the Product:
AffTrack is a cloud-based tracking tool providing a unique blend of features that includes click tracking, real-time reporting, and affiliate management.
It’s designed to handle large volumes of traffic and is therefore ideal for both small and large-scale operations.
Key features:
- Unlimited clicks: Track as many clicks as your campaign generates
- Granular reporting: Detailed reports provide insights down to the most specific details
- Fraud detection: Advanced tools to identify and counter fraudulent activity
- Superior support: Benefit from a dedicated account manager and 24/7 technical support
User Experience:
Users generally appreciate AffTrack’s intuitive and user-friendly interface.
Its unlimited click-tracking feature is widely praised, as is the platform’s dedicated support. Some users, however, feel that the interface could use a more modern refresh.
Pricing:
AffTrack’s pricing is a unique price for unlimited usage for $199/month.
What I like/dislike about the tracking tool:
Like:
- Ability to track unlimited clicks
- Detailed and comprehensive reporting
- Excellent customer support
Dislike:
- The user interface could be more visually appealing
- No free trial to test the platform
Meet Marouan, a seasoned Affiliate Marketing professional with 5+ years of experience in AdTech. As a Senior Publisher and Advertiser Manager at Adcash, a global Pop Ad Network leader, he excels in website monetization and driving optimal ROI for advertisers. His expertise extends to SEO and digital marketing, and he generously shares insights, advice, and resources on his blog to keep readers up-to-date on the latest trends. Join him on this fascinating digital marketing journey!
